GenProfile

Name to Age Profiler

"What's in a name?" A lot, it turns out...

For organizations looking for a baseline understanding of their customers or constituents, Genprofile.app provides an instant, comparative profile of the age makeup of their constituent base compared to a user-defined comparison population. Based on a fusion of data from the Social Security Administration for over 100,000 first-names combined with the latest age estimates from the Census Bureau by one-year age group, our profiling engine offers an ideal way for a small retail business or membership organization to benchmark representation by age segment within their local market as a starting point for market analysis and planning.
_{(please note that this service is designed for US based persons only at this time)}

This useful research tool and it's companion API will go to general availability on Monday, September 15th; until then, we are offering a free profile to organizations on our launch list. Just click the 'Get a Profile' button above and we will get started; or click 'Get More Info', and we will send you more information on the model and how it was constructed.

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Great, let's get started....

This application is brought to you by 35-year analytics veteran and TidyAnalytics founder Joel Narducci. TidyAnalytics goal as a company is to develop apps and datasets that distill complex data for organizations of all stripes in an affordable and immediately useful way. Nothing is more fundamental to the human situation than age and lifestage.

Some details first about data security and privacy:

Any data you send is processed and stored within a private data enclave within the Microsoft Azure cloud, including private key-vault and storage accounts, with your data segregated from other client data at all times.

By default, we retain the data you provide for a period of 30 days, unless you expressly direct us in writing otherwise. We retain the profile we generate for you indefinitely, for your convenience, unless you direct us otherwise.

There are a couple of requirements for the format of the data that we will summarize on the next page. Please note that more detailed information will be provided in our upload instructions via email.Genprofile.app is a profiling engine, and not a process designed to overlay age data onto your existing customer records.

Similarly, TidyAnalytics is not an information-brokerage and does not retain, broker, or sell individual level consumer information, and never will.

Because of this, the only data field strictly necessary to send is "first name"; however, with that being said, we recommend including the appropriate internal record identifier in your upload (customer ID, account #, etc) , as it will likely be useful on your end to know who was profiled and who was not; not all persons will have a name that matches our database. We flag and report back those names that did not profile.It may only be practical (or allowable) within your organization to provide name data in a summary format, without customer identifiers; if your data does NOT represent one record per unique person, you should include at least a second field showing a count or volumetric measure that allows us to generate a statistically representative profile of the segments that are actually driving your business or organization, rather than simply equally weighting whoever happens to be present in your database.

Next...

We strongly recommend the inclusion of some sort of valuation metric in addition to name; the value field you provide should be whatever volumetric measure is most meaningful to your organization, measured over whatever time period you feel is appropriate.

If provided, we will use this field as weighting factor for the aggregate profile instead of the simple record count. Simple record count by name is the default weighting if you do not provide a separate valuation measure.

Person-Level - Weighted (Ideal):
- customer id
- name
- value total
_{(visits, revenue, score, etc.)}

Person, Anonymous, Weighted:
- name
- value total
_{(visits, revenue, score, etc.)}

Person, Anonymous:
- name (unique person)

Aggregate Formats - acceptable:
- name
- total unique persons

Aggregate Formats - ideal:
- name
- total unique persons
- value total
_{(visits, revenue, score, etc.)}

Because of the nature of this pro-bono offer, each profile and sponsoring organization is limited to 50,000 input records

The default comparison base for the age profile is the US population by 1 year age group; however, on the following form you can customize the geographic scope of your comparison baseline; if you have a sound understanding of the geographic scope of your audience, this is a really powerful feature that you will want to take advantage of. We support selection down to the county level currently, with support for smaller geographic selections coming soon (eg. 15 minute trade area)

Finally, please feel free to add any questions, or additional information we should know about your use case in the 'Request' area of the next form.

Let's Go!

Coming soon...